Risk Free Offer (sic)

So I'm plowing through the reams of junk mail we get every day; catalogs, credit card offers, and other useless marketing materials that only make me not want to use the sending companies products and services. When, all of a sudden I find something out of the ordinary. It's a small relatively plain card with information regarding a free offer.

Simply apply the included sticker and receive a Risk Free Trial. Generally I'm all over free stuff. But it was the Risk Free part of the statement that made me stop and ponder. The offer was for a complimentary issue of Playboy.

Free yes, risk free for the average married man....no way. "Look honey, my free issue of Playboy just showed up. I love the articles." Playboy should really have better demographics for their lists and should have different messages for married versus single men. What I got would be fine for single guys, but the married card should have said something like "Get a free copy and we'll send it in an opaque plastic bag to your alternate address of choice."

But even that isn't risk free. Maybe Playboy should just go with "FREE". Nakedness and risk generally go hand-in-hand....so to speak.